"The hard thing about being a person of color is that you just don't get the benefit of the doubt," said Jessica Murrey, Co-founder and CEO of W!CKED SAiNTS Studio. The survey found only 2% of developers identify as Black, African American, African or Afro-Caribbean. Nielsen reports that African Americans remain among the most likely groups to be engaged gamers (71%), the second largest ethnic group after Asian Americans (81%) and followed by non-Hispanic whites (61%) and Hispanics (55%).ĭespite these high engagement levels on the consumer end, data from a self-reported 2019 International Game Developers Association survey paints a more bleak picture behind the scenes. "We think the next area where we can make a powerful, scalable impact is through the culture, ideas and role models we help to create," said Hanke in an internal memo issued in June of 2020. "To achieve that, we are going to fund projects from Black creators and will bring the best of those creations to a mass audience where they can shine a light on characters, story, and points of view that validate the lives and experiences of the Black community."
Niantic's multi-million dollar commitment comes as a follow to the company's pledge of support after the killing of George Floyd last summer.
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